Local SEO service is aimed at physical companies wishing to be able to be found by Internet users located near their premises. Thus, a user from any location, who is looking for a plumbing sear near him, can easily find his happiness.
What is local SEO?
Let's start by recalling the basics: search engines are designed to provide the most accurate answers to Internet users' queries. This is especially the case with Google, which is constantly improving its algorithms. For the pages of a site to rank well in search results, they must meet certain criteria. Optimizing the site to match Google's recommendations is proper for SEO, for this a seo professional can help you in a better way.
Among Google's latest improvements, local search is one of the most innovative. It allows Internet users to find a company near them, thanks to geolocation. Local SEO consists precisely in optimizing your site to arrive at the first results during a local search. Note that the local search is automatic: depending on the query made by the user, Google determines whether the results should be global or local. The presence of a map may indicate that the results are geolocated.
Who is concerned by local SEO?
All companies with a business in a catchment area are concerned with local SEO. They can therefore benefit from its many advantages, and it would be a shame for them to deprive themselves of them. Local SEO is designed for brick-and-mortar businesses. That said, strategy can also be useful to 100% digital companies, professional seo services providers are there to help you in this regard.
What are the benefits of local SEO?
Local SEO has multiple benefits for the companies that use it. Here are two good reasons to integrate local optimization into an SEO strategy.
Ideal visibility in your geographical area
To begin with, local SEO will of course allow you to improve your visibility in the geographical sector where your company is located. You will reach a larger number of Internet users and thus increase your reach. In addition to being able to reach multiple customers/prospects, you will also increase the awareness of your business. And for good reason, reaching first place in the results of a keyword query increases the credibility of the company.
Optimizing the content of a website greatly helps with local SEO. Indeed, to decide whether or not to grant visibility to a company, Google's robots analyze the relevance of its pages. Having quality and perfectly geolocated content with local footprints can have a real impact on SEO results. Nevertheless, SEO optimization is a profession in its own right. To benefit from the best visibility among local Internet users, resorting to a professional is a wise choice.
To start a local SEO strategy on Google, it is essential to use Google My Business. So, you need to create the sheet of your company, providing all the necessary information. In addition to information and photos, the company should ideally receive reviews from its customers. The presence of real and positive reviews testifies to the reliability of the site and therefore contributes to its visibility.