The majority of businesses now are feeling the negative impact of COVID-19. The reason for this is that they didn’t anticipate such a pandemic to happen. It is the first time to happen in this digital age. But our SEO professional services can help you in this trying time.
You can still combat your losses by boosting your SEO efforts. There are many ways to take advantage of increased online usage.
The first thing that you must do is to create the right content.
SEO Professional Service Recommends Video Content
Our clients have seen a surge in their site traffic after they posted video content on their social media accounts. Video has been a norm now.
When you create the right video, it can increase engagement and customer retention. No matter the size of your company, you should try to use video content as one of your marketing tools.
However, you must be sensitive in creating your videos. The message must be focused on your brand. But it must not be too promotional.
Your video content can be behind the scenes. Share what your employees are doing in helping your community. The content can include interviews. You may interview people in your industry on how they are dealing with coronavirus. Or you may also interview some of your customers on how they are coping with shelter-in-place order.
Another video content you can try is a webinar or tutorial about your product or services. You may also start a product demo video so that your potential customers will have a clear idea of how easy it is to use your product and how it can solve their problems.
Video marketing is not just useful in today’s crisis but it is also beneficial after this pandemic is over. Then again, even if you post a video, you still need to optimize it.
And this is where our SEO professionals can be of great help. Call us today to assist you in creating video content that your audience will like and the search engines can see. Please dial: (213) 322-0770.
Choose Interactive Content
Interactive content allows you to connect and interact with your customers. By giving your customers or audience a chance to connect with your brand, it increases brand awareness.
Possible interactive content will be shoppable posts or polls. Ask your audience about the top products they want to use while staying active at home.
You may also add some quizzes. But no matter what interactive content you choose, make sure that it is useful to your audience and not too promotional.
Don’t add polls about stimulus package or shoppable posts that include promo code that encourages your audience to use their stimulus check to purchase your product. This is not a good idea.
Instead, you must choose a post that makes them feel better while they are on quarantine. Remember that some of your customers are at risk of losing their job. Be sensitive and helpful.
Publish SEO-Friendly Content
Your customers are not just on social media. They are also using Google to search for something. To create SEO-friendly content, make sure that you conduct thorough keyword analysis and search.
Indeed, the coronavirus topic is trending. But not all people want to read about it. Most of them are fed up with the news.
When you write SEO-friendly content, make sure that you know your search intent. It means that you must know what they wish to read when they land on your site. Use your Google Analytics to know what keywords your users are using to get to your site.
Not sure how to write an SEO-centric post? Give our SEO professionals a call. We have a team of content writers and copywriters who can help you create content that search engines will find.
Keep Calm
You may not know what to do now after seeing that your search traffic is going down. But it is not the time for you to panic. Rather, it is the best time for you to look at your site’s data and analyze them.
It is not the time for you to shut down your marketing campaigns. Rather, it is time for you to boost your effort. Shutting down your marketing campaign will only result in a long struggle later on.
All businesses are affected by the pandemic. Indeed, COVID-19 has affected millions of livelihoods. It is scary. But there is no time for you to get scared. Instead, you must boost your effort to attract more customers.
Our economy will recover soon. That’s why you must not give up your efforts. If your search rankings are affected, make sure to evaluate them.
Your Analytics data now are skewed because of the pandemic. If you want a comprehensive analysis, make sure to give our SEO professional team a call. We can help you tackle the inconsistencies in your Analytics. Dial (213) 322-0770 to reach our team.