When visitors land on your site, do they convert into paying customers? Unfortunately, some websites missed a lot of opportunities to convert their visitors into paying customers. As a result, they end up being just an online business card. How to convert your visitors into paying customers is a major challenge in Digital Marketing. Listed below are some ways to ensure that your website visitors will go through the conversion process, instead of just leaving your site after a few minutes of browsing it.
Review your pages
Your visitors have a lot of options at their fingertips. If they don’t like what they see on your website, they can easily leave.
That’s why it’s vital that you know how to keep them on your website. For example, your site has to be web-friendly. It must use high-quality images that reflect what you’re offering. Furthermore, the benefits of using your products and services must be clearly stated. Then, make sure that you include testimonials, case studies, and reviews.
Add the CTAs in a prominent place
Heatmap studies showed that visitors start to read on the upper left-hand side of the site before it moves in an F pattern. Then, they last view the bottom of the page. However, if your site has less text or with a minimalist design, users’ eyes will move in a Z-shaped pattern.
Thus, when placing your call-to-action, you need to put it on the top left or right part of your page. Don’t place it below as it’ll have fewer chances of being seen. It’s also ideal that you experiment where you place your CTA. You can put it on the left or right to see what results you can get.
Use pop-up
Although pop-up can be annoying, it works well if it’s helpful to your visitors. Some sites use it perfectly by offering pop-ups to their visitors on their home page. For example, if you have an online shop, you can offer a pop-up message about your discount coupon.
Blog often
Based on the analytics of the websites of our clients, we found that blogs can provide serious website traffic. Thus, you should maximize your blog and use it to promote your campaign through both Social Media Marketing and SEO.
In every blog post, add vital calls-to-action, links to your special offers and related blog posts. Then, at the end of the post, make sure to add a special offer or a CTA with a coupon that requires an email address.
If you wish to know more about how to convert your visitors into buying customers, make sure to speak with our experts at (213) 457-3250.