We hear constantly about the benefits of SEO (Search Engine Optimization), about how it gets you on Google’s search engine and it drives people to your website. But, these are the bland and overt benefits that come from working on your SEO. There are several other areas where good SEO offers passive benefits that do not instantly spring to mind. Here are a few of them as experienced by a professional SEO Expert.
A Better User Experience
This is true in some respects. One could also argue that the limitations of SEO actually damage the user experience, but that is less and less true these days. It was worse back in the days when articles were overly long and fluffy because Google wanted longer word counts, and when keywords were stuffed into text like ham in a 12-inch sub sandwich.
These days, good SEO helps the user experience through things like pushing people to lower their loading and rendering times, pushing people to remove pop-ups and sticky bars, and pushing people to lower their amounts of adverts. It also helps push people to create mobile-friendly responsive web pages and pushes people to add ALT text to their images so that their pages make sense when the images do not load.
An SEO Expert Can Help You Get More Leads
This sounds like one of the more overt and active benefits of SEO, but it is a little more subtle. When you optimize your website correctly, you start to draw in targeted leads. More importantly, you start to scare away and alienate people who are not your targeted leads. Simple SEO is about attracting everybody. Clever SEO is about only attracting those who have an interest in your product, services or brand. An inbound SEO strategy can turn into one of your strongest lead generators online.
Manage Your Costs Better
SEO can also promote better cost management. If you understand your own SEO, you can better optimize your word-of-mouth marketing, your referral marketing, and your affiliate advertising. In short, a well optimized website will convert those who were brought in by correctly optimized hooks (adverts, links, recommendations, etc.), especially when a website’s SEO and off-site hooks are working in tandem towards the same goal.
Some people take cost trends into account when they plan their affiliate advertising, but that may be a mistake. Working your adverts in tandem with your web pages is probably the best idea. After all, why would you care about the high-cost and popular keywords if only one of your web pages is optimized for such words.
SEO Helps Promote Brand Awareness
In many cases, the act of repeated on-page SEO makes you more brand aware and helps expose the many avenues through which you can create brand awareness. It helps you see how you can put your brand name in all sorts of places, from the meta text that people will see on the Google results, to the alt text of your images.
If you match up these efforts with your endeavors to promote your selling points, you can work with your social media profiles to sell certain brand principles to certain people. For example, if you want to sell to people on YouTube with ideas about the durability of your products, it will help your SEO if you were to link those posts to the web pages where you promote the durability of your products.
Exploiting the Full Benefits of SEO
There is now so much competition online that you cannot compete on your own. The blue chip companies have rooms full of teams who work on Internet related SEO all day and night. Even medium sized businesses are using massive data centers full of people to do their SEO tasks for them. If you want to compete on any level, you need a skilled team to help you drive people to your website. That is why you need SEO Expert. It is the only way you can compete in the modern online environment.