A blog can be profitable if it gets traffic. Starting a blog may seem like an easy thing to do. But without consulting with an SEO pro, it will be difficult for you to monetize your blog and start a passive income. Here are the steps to ensure that you are incorporating SEO in your blog posts.
SEO Pro Recommends the Use of Headings
When writing blog posts, you should include headers. Your readers will skim your blog. Not all of them will read the entire post. If they are in a hurry, they simply want to read the overview of your article through the headings. In that case, it’s necessary that your subheads reflect the content and they must include keywords that your target audience is using.
Optimize the Post for Featured Snippets
These snippets are answers to search queries. Your blog post will be featured here if Google thinks it offers the best answer. To earn this spot, you must answer the question succinctly.
Write the Content for Humans
Your users are humans. They are looking for an answer. To improve your ranking, you need to publish high-quality blog posts consistently. Achieving it requires you to provide thorough answers, organized subheads, and add visual aids. It means that when you write your posts, you should keep your buyers in mind. Choose topics that resonate with them. And make sure that you have addressed their pain points.
Add Target Keywords in the Description
To give your blog post the most exposure, make sure that you include your target keywords in your meta description. This is necessary because Google looks into your description to determine search rankings. When writing the description, make it compelling and keep it short.
Insert Alt Text to Images
Images are visual aids to your blog posts. But Google doesn’t understand them without alt text. Hence, the need to add it to know what the photo is all about and the reason it’s in the post. The good rule of thumb is to be descriptive when it comes to adding alt text.
Research Keywords
Google processes more than 70,000 search queries every second. If you want to be on top of the results, you must target the keywords that your potential customers are using to find you. Keyword research is easy with the help of a keyword research tool. You don’t have to pay for it. Just use Google keyword planner.
Avoid Keyword Stuffing
Although it’s vital to optimize your site, it doesn’t mean you overstuff it with keywords. In that case, you should only insert them naturally. Don’t force them. Always remember that the goal of your blog post is to solve your audience’s issues.
How to Make It Easier to Write Blog Posts?
There are various tools online that can help you create content that converts. But they can be confusing. If you want to outrank your competitors, make sure to consult with an SEO pro first. You may want to talk to our expert today for a free consultation here: +1 (213) 322-0770.