Our SEO professional at SEO Expert Danny emphasizes the importance of internal linking. In fact, Google stated on its Webmaster Guidelines that internal links are important to them.
Internal Linking
The idea here is to build hub pages. Then, the internal links will give Google signals to see other more important pages.
However, you need to make sure that your internal links are related to one another. In other words, you cannot link your yoga pants post to a content related to boots.
You may also consider content silos. They can enhance your SEO efforts. Then again, it is vital that you must only build internal links from the same content silo.
A silo is like a group of topics, which is good for SEO and users. It also boosts the internal linking campaign.
Auditing Internal Links
Since these are vital to Google, you might want to start auditing your internal links. Doing so will help you find overused anchors and missing anchor opportunities.
One of the free tools you can use when auditing your internal links is Google Search Console. This tool will identify the internal links that point to every page on your site.
According to Google, the number of internal links that point to a page is an indication of the page’s importance.
Google recommends reviewing internal link structure if a less important page has a large number of internal links while an important page has no internal links at all.
Our SEO professional will perform internal links audit using Google Search console and our own tool for comparison.
When you hire our team, our SEO specialists will extract all data into a spreadsheet so you will have a clue on what to change on your website.
Use Google Analytics
Another free tool to use is Google Analytics. In here, you can analyze several data that you can work with to better understand how Google sees your site. You can also find your pages that are used heavily than you realize it.
When you have all the data that you need, you can start identifying your hub pages. These pages are primary pages that must be ranking for a search key term. They can be a category page.
From there, you can determine the power pages. They are pages that you need to power your hub pages. You also need to identify the keywords you must use and its frequency.
In researching keywords, you must find the best ones for the anchor texts. You must be careful in using the same keyword over and over again. Google will notice it and it might penalize your site.
The best thing to do here is to split the keyword anchors. Get up to five keywords to use and categorize them into primary, secondary, etc.
Get SEO Professional’s Help
If you are not sure how to get started on internal linking, you can ask for the help of our SEO professional at SEO Expert Danny. We have a team of SEO specialists with years of experience in this field. Call us today at (213) 322-0770 or (855) 605-7361.