LinkedIn is a powerful search engine. When you heed to our SEO experts recommendations this platform can help you obtain targeted traffic to your profile. This traffic can turn into valuable new clients.
Inbound marketing through LinkedIn is possible by maximizing your profile for conversions. Here are some of the SEO experts recommendations you can try.
Optimize Profile
Maximize your profile photo and cover photo. Doing so will help you tailor the appearance of your profile to your target market.
What it means is that you need to make it stand out. That is, your profile and cover photos should have high-quality images that feature your personality and business.
Then, add a tagline to tell your visitors on what you do and the people you serve. Don’t forget to add your site’s URL and other social media handles.
Add Enticing Profile Copy
LinkedIn is more than just a platform to showcase your resume. Rather, it is a platform for professionals to connect with other professionals.
And to maximize this potential, make sure that you write your profile copy with your target market in mind.
How? To make a compelling profile copy, you must make it interesting. Just like creating your online dating profile, you have to write your LinkedIn profile to appeal to the people you are targeting.
Choose to focus less on keywords. Instead, focus on how to make your profile appealing to the target audience for business success.
If you are not sure how to write a great headline with keywords, then call our SEO experts today and we can write you a copy that appeals to your target audience.
Implement SEO Strategies
Many users of LinkedIn do not consider it as a powerful search engine. Rather, they regard it as social media. Because of that, they use short-tail terms.
However, when users make short-tail terms on Google, some LinkedIn profiles would appear in the SERPs. For that reason, it is vital that you optimize your profile both for short-term and long-tail keywords. It means that you implement SEO terms and LinkedIn SEO keywords.
When finding SEO keywords, conduct thorough research the same way you would if you are looking for terms for your site.
Use Profile as a Funnel
Copywriting is vital for LinkedIn profile. The goal here is to make your profile become a funnel for new leads.
To achieve such a goal, you need to have a compelling headline so your target audience will have a clear idea on who you are. Then, they will decide if they want to know more about you.
And this is where your summary section becomes valuable. The media section lets you add links to your site and blog posts. These posts can further convince visitors that they are the right fit for them.
Hire Our SEO Experts
These SEO experts recommendations are just a few of the tips you can have to optimize your LinkedIn profile. But you can do more by opting to hire our SEO experts at SEO Expert Danny. Call us today to learn about our SEO packages and digital marketing services for LinkedIn (213) 322-0770.