In the vast web it is easy to find hundreds of definitions of search engine optimization, written in the language of specialists for... for those who have enough time to study the terms. If you want to understand this topic from scratch, this article is written for you.
So, SEO (Search Engineering Optimization), search engine optimization, search engine promotion – this site improvements that will increase its visibility in search engines.
How exactly does this happen?
To find information on the Internet we use search engines Google or Yahoo. When you enter a query in a string, you get a page with search results. The task of the optimizer is to increase the number of search pages on which the promoted site will appear and raise its position there as high as possible. But there is an important condition: the traffic that comes from the search must be targeted. Users should go to you only for those queries that will be able to find the answer on the site. For example, you have an online store. You cannot promote requests that are related to products you do not have or services you do not provide. Why so, we will tell further. And if you want the best results, you must concentrate on los angeles search engine optimization.
How SEO works?
Search engine optimization is divided into two stages: internal and external. Internal optimization is work on the site itself, "inside" it. This includes: Collection of all requests, which will be promoted by the site (in the language of SEO: the formation of the semantic core).
Expanding the structure of the site:
Create a system of categories and subcategories on the site which are distributed pages with keys.
Setting up indexing: Bots search engines scan all available pages of the resource and make information about them in the database. This process is called indexing. The task of the optimizer is to open, hide unnecessary and arrange internal links so that the check takes a minimum of time.
Thus, SEO specialists make the resource more convenient and interesting for the user and increase its credibility from the point of view of search engines. But to get high positions this is not always enough, you need external optimization.
Increase the reference mass should be careful. Place links on those sites that are related to you thematically and occupy high positions in the search. The criterion of the perfect backlinks for that users. External links can be obtained by means of guest publications on other sites, press releases, interviews or advertising posts, as well as they can be placed on forums and platforms such as question and answer. Seo experts never try to spam, or buy temporary links on exchanges. This will not bring results and will adversely affect the reputation of the brand. There is also a risk of getting sanctions from search engines: a serious decline in positions.