Post date: Jul 23, 2010 6:54:14 AM
This ought to be pretty interesting. Michael Robertson wrote on TechCrunch about Apple's Secret Cloud Strategy with its acquisition of Lala in an opinion piece dated 19 Jan 2010. From that article found at http://techcrunch.com/2010/01/19/apples-secret-cloud-strategy-and-why-lala-is-critical/
"Lala realized that any music solution must include music already possessed by the user. The Lala setup process provides software to store a personal music library online and then play it from any web browser alongside web songs they vend. This technology plus the engineering and management team is the true value of Lala to Apple"
Hold on there ... you mean I pay good money so that I can possess my precious, and then presumably pay more money to upload it back to that never never land where I cannot put my grubby hands on my precious? Something doesn't quite make sense here. Good news for content owners. They can cut it straight to the end user and tell him "I'm going to keep my stuff where they are, you buy direct from me, I give you a link to them" Anyway, this is an opinion piece just like Michael Robertson's opinion piece and the truth is out there in-between Steve Job's ears.
What has this got to do with vRdo? vRdo assesses music through URIs, and that is exactly what is going to happen if someone is going to access his hoard of music from the cloud. What is the difference between your personal iTunes in the Cloud and a bookmark of your favourite Podcasts? Now this is tough, I think I'll go try for why the chicken crossed the road instead.