10/16: A Guide to Memory 

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Did you miss the class?  Want to hear it again?  View instructor Bridget Wright as she discusses memory.

What is Memory?

Memory is the ability to store and retrieve information when people need it. Memory is critical for learning, problem-solving, decision-making, and everyday tasks.  It is not only the foundation of knowledge but also plays a significant role in shaping an individual’s identity and experiences. In this lesson, we will learn the types of memory, memory improvement techniques, and the importance of memory in everyday life. (Cherry, 2022)


Types of Memory

Short-Term Memory and Working Memory (Miller, A., 2022), (Toketemu, 2023)

 Short-term memory, sometimes referred to as working memory, is the storage of information for immediate use. Researchers estimate that short-term memory usually lasts for about 30 seconds.  Short-term memory includes remembering a person’s name you met a minute ago or the current temperature immediately after looking it up. When you read a line in a book or a line of numbers that you must recall, that’s your short-term memory at work.  Short-term may then be saved in long-term memory, or it may be forgotten within minutes.

Working memory is the cognitive system responsible for temporarily holding and manipulating information needed for tasks that require conscious thought. Working memory plays a crucial role in various cognitive processes, including problem-solving, decision-making, language comprehension, and learning.  An example would be a number you have calculated as part of a mental math problem.


 Sensory Memory (Legg, 2022)

The various types of sensory memories allow you to remember sensory information after the stimulation has ended. When a sensory experience keeps recurring and you start to attach other memories to it, the sensory experience stops living in your sensory memory. It might move to your short-term memory or more permanently to your long-term memory.

Researchers who classify memory more as stages than types, believe that all other memories begin with the formation of sensory memories. Typically, your sensory memory only holds onto information for brief periods. Remembering the sensation of a person’s touch or a specific sound you heard is sensory memory, which can help hold onto the memories longer. Description of specific sensory memories are defined below.

  Olfactory memory refers to the recollection of odors. Smells are handled by the olfactory bulb, the structure in the front of the brain that sends information to the other areas of the body’s central command for further processing. Odors take a direct route to the limbic system, including the amygdala and the hippocampus. Studies have found various characteristics of common memories of odor. For example, the smell of a restaurant you passed by reminds you of another memory. Other information we receive from other senses disappears from our memory, but smells remain for life.


Haptic memory is the type of memory related to the sense of touch. It can include sensations like pressure, pain, itching, or something that feels good. Haptic memory allows you to identify things you are touching. An example of a haptic memory would be recalling what a peach feels like.

Touch can be an important sensory memory.  We use touch to interpret the world, and there are emotions which are related to touch.  For example, if you have ever held a new baby, you know of the feelings associated.  You may have feelings of awe or tenderness.  It may provide you with memories of that baby you held in the past.  

When touch an object, we activate nerves in the muscles and skin, which send a message to our brain.


Spatial memory refers to memory of how objects are organized in space.  It can be described as a cognitive map.  Spatial memory is what humans use to navigate about their neighborhood or what a rat uses to find food at the end of a maze.

Activities on BrainHQ like True North challenge your spatial memory.  Improving your spatial memory will have real life effects on your sense of direction.


Auditory memory involves being able to take in the information presented orally as spoken to and then process that information, store it in your mind and then recall the information when you need to. Basically, it involves the skills of attending, listening, processing, storing, and recalling.  An example would be when a person gets directions to go to the grocery store.

The auditory memory begins as short term memory.  With attention and rehearsal, it can be stored in the long term memory.  The same process applies for visual memory.


Prospective memory is a forward-thinking memory. It means recalling an intention from the past to do something in the future. It is essential for daily functioning, in those memories of previous intentions, including very recent ones, ensure that people execute their plans and meet their obligations when the intended behaviors cannot be carried out right away. Some examples would be to call someone back, stop at the post office on the way home or pay the rent every month.

Long-Term Memory

The capacity to store vast amounts of information for an extended period, ranging from facts and events to personal experiences and skills.  Long-term memory is important for functioning in life. It allows you to grow, learn and teach things to others.

Long term memory includes Explicit memory (things we have experienced and concepts we have learned) and Implicit (skills and emotions aquired through life experiences).

Processes of Memory: 

(Toketemu, 2023)

Memory refers to the psychological processes of acquiring, storing, retaining, and later retrieving information. There are several steps in the memory process:  

Stimulation:  Memory begins with stimulation.  This is an event or occurance that activates the senses and prompts the brain to respond.  This will begin as sensory input. 

Encoding: The sensory input is converted into an electrical signal, which is then transmitted via nerve cells to the brain through a process known as encoding.  This step is crucial because it determines what information will be remembered and what will be forgotten. The process of encoding can be improved through active engagement with the information, making meaningful connections, and paying attention to sensory details.

 Storage: Once the information has been successfully encoded, it must be stored.  The brain does this by increasing the strength of connections between neurons.  This is known as synaptic consolidation.

Rehearsal and practice: Memories will begin as short-term memory.  But, with processes like repetition or emotion, they move to long-term memory.  This is why reviewing and rehearsing information improves the ability to remember it. Practice strengthens the connections between the synapses that stores that memory. 

Retrieval: When we want to remember something, the brain retrieves the memory from storage.  If a memory has been strengthened with rehearsal or by attaching significance to it, the memory will be easier to retrieve.  Retrieval may include 

Recall which is actively generating information from memory.  An example is  when you want to remember a list of items from your shopping list without looking at it, you are using recall.

Recognition which is the ability to identify previously encountered information among a set of options. Multiple-choice tests are an example of recognition-based retrieval.

Pruning: Not all memories are permanent.  Not all encoded information is successfully stored, and even when stored, not all of it can be retrieved. Forgetting can occur due to various factors, such as interference from other memories, decay over time and retrieval failure. However, forgetting is not necessarily a sign of memory failure, it is a normal and adaptive aspect of memory.  In addtion, over time, if a memory has not been accessed, the brain may "prune" it to make space for new memories.

Memory Improvement Techniques


Chunking: 

Chunking is grouping individual pieces of information into larger more familiar groups. The brain’s natural tendency to recall large chunks is better than little bits of information. Separating disparate individual elements into larger blocks makes them easier to recall. This is mainly because of how limited our short-term memory can be.

You are probably already using chunking in your daily life. For example, when you leave the house, you might think of the group of items you need to bring--phone, wallet, keys, jacket--and thinking of them together helps you remember each. Entities such as businesses and institutions use chunking to help organize vast amounts of data, too.

How to Use Chunking

The next time you are trying to remember items from a list, start by forming them into groups. If you are working with a list of vocabulary words, for example, you might create small groups of words that are similar or related to one another. A shopping list might be broken down into smaller groupings based on whether the items on the list are vegetables, fruits, dairy, or grains.

Look for Connections

As you are creating groupings, look for ways to relate units to each other in meaningful ways. What features do the items share? You might group items together because they are each spelled with four letters, because they start with the same letter, or because they share a similar purpose.

Make Associations

Linking groups of items to things from your memory can also help make them more memorable. You might be more likely to remember that you need eggs, baking soda, and chocolate chips if you associate the items with the delicious cookies that your mother used to make.

Combine Other Memory Strategies with Chunking (Cherry, 2022)

You might use mnemonics, acronyms, acrostics, and other strategies as ways to chunk different units of information-whatever works best for you. For example, if you are going to the grocery store and need bananas, eggs, nectarines, and tea, you can create a word out of the first letters of each item you need: BENT. Once you remember the keyword, you will then be better able to recall the items represented by each letter of the acronym. Other chunking with spaced repetition like credit card numbers. They are always shown in groups of four (e.g., 1234 1234 1234 1234). Phone numbers are also in chunks 888-555-1234.  You can also chunk by paring items together like knife and fork, earrings and necklace, phone, and charger--if you remember one, you're likely to remember the other.

By practicing chunking methods regularly and incorporating this technique into your study habits, you might find that you are able to remember more.

Practice Chunking

Let's compare chunking information with not chunking information.

Begin with a shopping list:  Olive oil, Bagels, Eggs, Spinach, Tofu, Blueberries, Rice, Butter, Tomatoes, Couscous, Tortillas, Bratwurst, Guacamole, Cheese, Turmeric

Take a minute to study the list

Then, write down as many of the items as you can remember. Keep track of that result.

Next, we will use chunking to identify connections and associations.  

New shopping list: 

Starches (bagels, rice, couscous, tortillas), 

Protein (eggs, tofu, bratwurst), 

Dairy (eggs, cheese), 

Veggies & fruit (spinach, blueberries, tomatoes, guacamole), 

Cooking (olive oil, turmeric)

Take a minute to study these categories and the items in the categories

Now, write down as many as you can remember.  

Did you find more when you chunked?  Also, note the way the list was written in both examples.  In the first, the list was embedded as 15 seperate items.  In the second, they were separated into categories, and each category was clearly marked and clunked. 

Try this with other things, not just grocery shopping.  Is it effective in remembering things for you?

Other activities to improve memory:

Summary

Active exercises to maintain (or even improve) your memory offer a wide range of benefits to your daily life. A good memory enhances your ability to learn by retaining information from various sources. It helps tackle current challenges by utilizing past solutions. It increases your productivity since you can remember task deadlines and appointments better. It makes you more engaging in conversations since you can recall names and details of the stories you want to communicate. It boosts your confidence knowing you can rely on your memory and makes you feel more secure when in the decision-making process.

A good memory also has the additional benefit of reducing stress.  Forgetfulness can lead to negative emotions that produce stress and anxiety.

Last, but not least, recalling important safety information, cautions, actions that have harmed you in your past, and even emergency contacts are important in your overall quality of life.

Daily exercises to improve and maintain your memory should be incorporated into your life.  There are many options so anybody can find activities that they enjoy while honing memory function at the same time.

Works Cited

Cascella M, Al Khalili Y. (2023) Short term memory impairment. National Library of Medicine.  https://www.ncbi.nlm.nih.gov/books/NBK545136/

Cherry, Kendra. (Nov 8, 2022) What Is Memory? How memories help us. Verywellmind. https://www.verywellmind.com/what-is-memory-2795006

Cherry, Kendra. (Dec 18, 2022) How Chunking Pieces of Information Can Improve Memory https://www.verywellmind.com/chunking-how-can-this-technique-improve-your-memory-2794969

Legg, Timothy, Nall R. (Feb 24, 2020) Everything you want to know about Sensory Memory Healthline.  https://www.healthline.com/health/mental-health/sensory-memory

Miller, Alannah. (Jan 24, 2022) Three types of memory Important to Learning: Working, Short-term, and Long-Term Memory  https://thriveworks.com/blog/three-types-of-memory/

Toketemu Ohwovoriole. (March 14, 2023), Different Types of Memories The 4 Main Types of Memory and the Function of Each. Verywellmind Retrieved from: https://www.verywellmind.com/different-types-of-memory-and-their-functions-5194859

Verified by Psychology Today Staff. Types of Memory https://www.psychologytoday.com/us/basics/memory/types-memory