Room Pricing Strategy (Example assumes $200/week market rate)
Key Guidelines:
Anchor High: Start your best room slightly above market ($205-210) to create perceived value
Create a Floor: Keep your lowest-priced room around $180-190 to stay competitive without devaluing
Adjust Based on Demand:
High occupancy + strong demand → raise by $5-10/week
Rooms vacant 14-21+ days → drop $5/week or add move-in incentives
Seasonal Flexing: Raise rates during high-demand months (late spring through early fall)
Leverage Amenities: Make higher-priced rooms worth it with professional photos and clear amenities
⚠️ Common Mistake to Avoid:
Don't price every room at $200. Tiered pricing gives you flexibility—a well-priced smaller room will lift your average far more than a stale room at full price.
For additional pricing best practices learn about "Book-ability" here
Note: The higher the move-in fee, the longer it takes to book your room - Recommended $0-$49