Personal Branding Project

Who are you? What are you known for? What do you have to offer? These three questions are the foundation of our personal branding project.

Building off the "About Me" section of your website portfolio, this project will help you to identify key words, a mood board, and eventually a personal logo that are designed to represent the individual that you are.

Sample Logos





Assignment Instructions

Task 1 - Click here to Make a Copy of the Personal Logo Planning Document

Personal Logo Design Planning

Task 3 - Watch the video below

Task 4 - Using the information from the video above, complete the Personal Logo Planning document slides that you copied in Task 1.

  • Identify your initial message, your key words, your key word images, your mood board, etc.

Task 5 - Using the information you create in Task 4, sketch out 3 sample personal logos for your own personal brand. Take a picture of them and upload them to the last slide of your Personal Logo Planning document slidedeck.

Task 6 - Create a new page on your website called Unit 4 (click here to see how to create a new page)

Task 7 - Embed the Google Slides you created into your Unit 4 page (click here to see how to insert a Google Slide into your site)

Task 8 - Watch the video below

Task 9 - Show your 3 logos to 10 different people (friends and family included).

Ask them the following questions:

  • What does this logo represent to you?

  • What do you like about this logo?

  • What improvements could there be?

Now ask yourself: Does the feedback I received accurately represent the initial statement, keywords, and mood board you created in your planning document? If not, what changes could you make?

Do you need to go back and make changes to your draft sketches? If so, now is the time to do that. and repeat the Task 9 steps again.

Task 10 - Let's learn the differences between Vector and Raster images (see video below)

Task 11 - Create a vector design using your initial hand-drawn logo sketches (see video below)

Note: If you do not have Adobe Creative Cloud installed on your device, please see instructions in the Google Classroom on how to get it.

If you are having any issues installing Adobe Illustrator, please visit Tech Services at the end of the hall.

Task 12 - If you have successfully completed your 3 vector designs in Illustrator, please screenshot them and upload them to your Unit 4 page of your portfolio.

Need additional support with Adobe Illustrator? Check out this website for some excellent tutorials and resources.