The purpose of this assignment is to explore how to create a full-fledged commercial for an organization you care about using only stock footage and content generated using Artificial Intelligence (AI). We will look at a series of commercials that each convey specific emotions. We will look at different types of stock footage and Artificial Intelligence (AI) generated media options that allow us to "paint a picture" using pre-existing videos and artificially generated content. Each student will then create their very own short video using stock footage and/or AI content to support an organization of their choosing.

Watch some of the commercials below. What type of emotion does each commercial convey to the viewer? What message is the commercial trying to get across?

Stock Footage Options

Similar to royalty-free music, stock footage is becoming increasingly popular for filmmakers to use in their productions. Companies are curating large libraries of stock footage that filmmakers can access (usually for a fee). This is a much cheaper and quicker way for a filmmaker to produce a finished video. See my GNS Launch Pad video below. I made this in a couple of hours using stock footage. If I had to go out and actually film all of that, it would have taken weeks or months to create.

Examples of videos created using stock footage

Examples of videos created using Artificial Intelligence (What can you see in these videos that gives away what technology was used?)

commercial ASSIGNMENT

You will create a 30 second commercial using only stock footage and/or AI Content. The commercial needs to have a coherent theme. That means, the clips all need to be connected in some way. Think about what message and emotion you want to convey to the viewer. What organization, cause, or charity is your commercial promoting or supporting?

Step 1 (Criterion A): Research some inspirational commercials that you like. 

• Create a section in your Unit 6 portfolio page called "Stock Footage Assignment". 

• Create a section called "Criterion A" 

• Embed at least two commercials from YouTube that inspire you into this section.

• Write a few sentences under each video that describe why you feel it's inspiring and what emotion the video conveys.

• Research what organization, cause, or charity you want your commercial to advertise. Choose your organization.

• Provide a link to this organization and write a sentence about why you want to support them.

Step 2 (Criterion B): Determine what message you want your commercial to communicate to the viewer.

• Create a storyboard and script that outlines each shot of the commercial. Try using some of the AI tools linked below to help you create an outline for your video. You can edit the suggestions however you wish. Copy and paste into a Google Doc when complete.

• Embed the storyboard into your portfolio under Unit 6 - Stock Footage Assignment - Criterion B. Make sure you cite your AI sources that you use to help you with this.

• Based on the plan from your storyboard, locate stock footage clips that match what your storyboard describes. (see stock footage links below).

• Download the stock footage clips you need to a folder on your computer

• If you need any specific images that you can't find online, try using an AI Image generator like Dall-E 2.

Step 3 (Criterion C): Create your video.

• Create your 30 second commercial using your footage.

• Consider adding the logo and/or website information for the organization. (Be sure to use a large, high quality logo, ideally a .PNG file)

• Consider adding an audio voice-over. There are many ways to create AI voiceovers through "Text to Speech" apps. I have included some links below. You can also record this using your phone in a quiet space or your laptop with a microphone (see Mr. Hamlin if you want to borrow a good-quality USB microphone).

• Choose any appropriate music or sound effects as necessary.

• Export your video and embed it on your portfolio under Unit 6 - Stock Footage Assignment - Criterion C

SUBMITTING YOUR FINISHED VIDEO

When your video is complete and uploaded to your Google Drive, make sure the sharing settings are set to "Glenlyon Norfolk School", not "Private". Then click the link below to share your link with me: