Your Account, Your Responsibility!

Social media when used positively and professionally can be a fantastic tool for clubs to use for recruitment, engagement and promoting their brand to the wider Sheffield Hallam University population.

All club social media channel including but not limited to TikTok, Instagram, WhatsApp, Facebook & Snapchat are all extended arms of Sheffield Hallam University. This means that all communications across such channels should adhere to the Club Sport Code of Conduct and Sheffield Hallam University policies and guidelines.

For Sheffield Hallam University branding guidance and information please see the tab 'SHU Branding'.

Expectations

Club social media accounts should:

Promote the positive sporting opportunities and activities your club has to offer
Inclusive and professional language
Consider equality and diversity with every post
Include and tag @SportHallam in posts and stories
Be responsive to messages from club members and potential members
Adhere to University Policies and the Club Sport Code of Conduct
Do not post anything you would not want the Club Sport Team or Sport Hallam Management to see

Clubs social media accounts should not:

Use offensive or swear language (including towards other team or Universities)
Offensive images and/or involving alcohol
Not respond or have delayed response to messages
Refer to themselves as a 'Society' if you are a 'Sport Club'

We love to see what all of the clubs are getting up to on a weekly basis whether that is at training, fixtures, events or competitions!

Stay engaged and tag @SportHallam in your posts so we can re-share and celebrate your success!

Be mindful the marketing team will have a social media and communication plan therefore every post you tag may not be possible to re-share. If you have a post or story in particular you would like Sport Hallam to re-share, let us know with a minimum of 2-weeks notice.

We will also share the latest news and updates across our Instagram channel so give us a like to stay in the loop with the latest need-to-know information!

Other University Sport Accounts you may wish to engage with are:

BUCS - @BUCSSport

Sheffield Varsity - @SheffVarsity

National Governing Bodies - This will depend on your sport

Student Union - @HallamSU

Good Example - Sport Hallam Digital Engagement Award Winners 2025