Connecting Audiences to Content
Image Source: courtesy of the author
People support what they feel close to, and social media is an excellent tool for fostering that connection. Getting followers to relate to something is an effective way of building a dependable audience. By using your purpose and mission to connect with supporters and provide meaning-filled experiences, you can motivate them not only to be donors, but partners in change!
Using the Map below, check out a few examples of effective uses of social media worldwide
Creating an Effective Campaign
Tips from speaking with Rich Neimand, Neimand Collaborative
Create a message that can serve as a common rational and emotional gateway to people who are "on the same page"
Focus on that message, then bring in secondary messages to encompass a wider range of supporters.
Your messaging needs to fit with the organization foremost. What is your brand? That brand will reach everyone you touch.
Brands are key to forming relationships with supporters. They need to feel authentic. If they're going to "get" a message, they need to internalize it.
It's not about "magic words", it's about the "magic principles" -- hitting the sweet spot that both the organization and the donor value, then moving it forward in a meaningful way.
Science Communication Essentials
Science can be hard to effective communicate to a general audience. The industry standard seems to say to aim your content for a "5th Grade Level".
By breaking down barriers to scientific topics, donors and supporters can be more easily engaged with your mission.