Welcome to the Lecturio Metro

As you delve into this guide and absorb its content, you are taking on the responsibility of representing our identity: the Lecturio brand. 

At the heart of our brand lies a deep commitment to making quality education available to everyone, anywhere, and at any time.

We are not concerned with the hype and buzzwords surrounding the concept of a brand. Instead, we prioritize the way people perceive us, our reputation, and the meaningful relationships we forge within our community. Our long-term success is anchored in the trust we have built with students, professionals, and institutions.

In the Lecturio Metro, you will find guidelines, principles, and helpful suggestions designed to assist you in expressing our values, achieving our vision, and reinforcing our brand identity. While it is impossible to anticipate every scenario or application, this guide will serve as a valuable compass for your approach.

Whether you are a new team member, an external collaborator,
or one of our esteemed partners, we express our deepest
gratitude for your contribution to our mission and for joining us on this journey.

We are open-minded individuals, but when it comes to our brand and reputation, we exercise strict control. We adhere to exceptionally high standards and expect the same wherever our brand is represented.

To use any of our brand materials, including resources, graphics, or visual elements found in this guide and its accompanying files, you must have explicit permission and authorization. Possessing these materials does not grant permission in any way.

The approval process for materials and brand implementations may vary. Please contact an authorized Lecturio representative for any questions.

We reserve the right to disapprove or deny any use of our logo, brand visuals, or other brand elements at any time and for any reason.

For legal, copyright, or usage inquiries related to our brand visuals, please reach out to:

brand@lecturio.com

The main benefits of a design manual and style guide are to...

• ...maintain a consistent stylistic standard in all content pieces.

• ...enable faster development and better collaboration with remote staff.

• ...bring newcomers up to speed.

• ...eliminate knowledge silos.