Metro in new design!
The Golden Ratio is a mathematical ratio. It is commonly found in nature, and when used in a design, it fosters organic and natural-looking compositions that are aesthetically pleasing to the eye.
Also known as Divine Proportion or Greek letter Phi (1.618...)
Good use of contrast adds visual interest, helps to grab attention of the viewer where to look first, second...
Light-dark
contrast
Complementary contrast
Warm-cold
contrast
Color-intensity
contrast
It creates separation between the elements and provides structure, order, and lightness.
Each piece should be intentionally positioned for optimum viewer experience.
Lead direct viewers’ eyes across the visual.
Left-aligned
right-aligned
diagonal-aligned
Font size differences and order of
elements according to the importance of the information.
Many fonts come with a variety of options, like light, bold, italic, condensed or extended – these alternatives can organize your text and create contrast between different typographic features.