Basic Design Guideline

What is the
Golden Ratio?

The Golden Ratio is a mathematical ratio. It is commonly found in nature, and when used in a design, it fosters organic and natural-looking compositions that are aesthetically pleasing to the eye.

Also known as Divine Proportion or Greek letter Phi (1.618...)

Contrast spices things up!

Good use of contrast adds visual interest, helps to grab attention of the viewer where to look first, second...

Color check tool:

https://webaim.org/resources/contrastchecker/

White space

It creates separation between the elements and provides structure, order, and lightness.

Alignment of elements

Each piece should be intentionally positioned for optimum viewer experience.

Lead direct viewers’ eyes across the visual.

Hierarchy – visual weight

Font size differences and order of
elements according to the importance of the information.

Many fonts come with a variety of options, like light, bold, italic, condensed or extended – these alternatives can organize your text and create contrast between different typographic features.