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One of our goals as a company is to ensure that people across all diverse populations are included through both our wordings and representations.
Mind the gap!
We use appropriate diversity of imaging, language and phrasing to not unintentionally exclude people.
It is important to choose language that does not hurt, belittle, or label people as "exotic," but rather values and acknowledges them.
We use gender neutrality to include and address all individuals equally – whether they are women, men, or individuals who do not identify with any gender.
We deliberately include men, women, and individuals from diverse backgrounds to allow for multiple perspectives.
We consciously switch genders in our examples and representations to avoid typical stereotypes.
Use varied language instead of complicated wording.
Check whether neutral alternatives can be used or whether a word can be avoided completely.