Use Case: Agile Market Research

This was the original use case for the platform. Writing a survey, deploying it and gathering data is the easy part of the process. The more challenging part is interpreting the data. More often than not, this is a race against the clock as businesses want answers to business questions sooner than later.

Using the platform, users can construct automated analyses of incoming data. Using our patented technology, the application will identify relationships in data as it is gathered. These statistical relationships will form the core of the compelling story held in the data. As data is gathered the stronger relationships will continue to strengthen. Once all the data is collected it is then much easier to sift out the nuggets of insight to report back without having to trawl through the entire dataset.

The features in the app that allow this are:

• Adding Dynamic Data Environments
• Adding Models
• Charting