STUDY PROGRAMME
Creative Technologies

AFAM CODE
ABST45

DISCIPLINARY AREA
Multimedial arts theory

DISCIPLINARY FIELD
Multimedial communication

CREDITS
6

APPROACH
Theoretical

This course analyses the historical-social phases concerning the evolution of mass-communication media through the study and analysis of basic ideas such as writing, communication and media. After the historical analysis, the focus shifts mainly on the modern and contemporary age, exploring critically the most important media-related phenomena such as social media, television, cinema, music, gaming. The course follows the main historical-evolutional phases of the Digital Revolution, and aims at providing critical discussion about today phenomena connected with technology, communication and media productions.

The programme consists of one single module, which grants 6 credits.

Successful students will be able to:

• Identify the main communication elements in a multimedia environment

• Perform a critical analysis of the way it operates and of how the multimedia elements that compose it are involved in the narration

• Develop personal communication based on the narrative, technological and multimedia contexts

• A general, introductory section is devoted to understanding the basic multimedia and online communication techniques, through the in-depth analysis of theoretical contributions and case studies

• The following section aims at developing the understanding of platforms, technologies and basic techniques of multimedia and online communication, through individual and group practice

• The final section is based on the production of small multimedia communication projects that make use of the previously acquired tools and skills

The programme focuses on theoretical courses.

Students will take part in the following activities, which may vary depending on the different topics:

• Classroom lectures

• Debates, presentations, peer assessment

• Use of tutorials, videos or other media tools

• Exercises and revisions

• Individual study and research

Assessment tools may include:

• Papers and oral discussions

Further details about the exams will be provided by the professors.

Books and resources might be requested or suggested by the professors.