STUDY PROGRAMME
Creative Technologies

AFAM CODE
ABAV2

DISCIPLINARY AREA
Engraving techniques - Artistic Graphics

DISCIPLINARY FIELD
Illustration

CREDITS
6

APPROACH
Theoretical/project based

The course follows up the in-depth study of concept art techniques acquired in “Digital applications for art 1”, with a focus on the different applications of concept art to the entertainment industry: videogames, advertising, events, films, and animation. The students will widen their traditional and digital drawing skills, in order to better develop and visualise their ideas.

The programme consists of one single module, which grants 6 credits.

Successful students will be able to:

• Identify, understand and critically analyse examples of concept art

• Use different expression techniques

• Autonomously develop comprehensive projects, in accordance with the brief

• Concept art: disciplinary approaches and references

• Basic elements of representation: theory and techniques

• Narration as visual language

• Expression techniques: traditional and digital pictorial approach

• Development of a full-scale illustration project: research, creation and technical finishing

This is a theoretical/project based course.

Students will take part in the following activities, which may vary depending on the development of different projects:

• Classroom lectures

• Use of tutorials, videos or other media tools

• Exercises and revisions

• Workshops

• Individual or group projects

• Individual or group study and research

Assessment tools may include:

• Papers or projects

Further details about the exams will be provided by the professors.

• Baines, P. (2006) Penguin by design. A cover story 1935/2001, ed. Penguin.

• Brazell, D. (2010) Becoming a successful illustrator, Bloomsbury.

Many of the recommended sources, together with additional material, are also available online on MyNaba, in the Library section.

Books and resources might be requested or suggested by the professors.