When we talk about film conventions, we are referring to the HOW of film making.
Conventions = The specific tools used to create meaning
These conventions or 'tools' are called, SWAT Codes. SWAT stands for...
Symbolic Codes
Written Codes
Audio Codes
Technical Codes
All visual texts (films, advertising, television shows, photography, magazines etc.) contain SWAT Codes.
Have a look at the images below to learn more about the different types of SWAT codes...
Your Teacher will present the below PowerPoint to you. As the visual elements appear on the screen, categorise the different visual elements into either Symbolic, Written, Audio or Technical.
Check your answers on the next slide.