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Ethos, Pathos, Logos
Ethos, Pathos, Logos
So much of what we know about persuasive speaking or writing can be credited back to Aristotle, a Greek philosopher and scientist of the 4th century.
Aristotle studied those around him and found that some people were simply better at convincing others. He though to himself: Why? What are they doing differently?
Through his research, Aristotle found that there were certain skills and techniques that some people were using to make their arguments more persuasive. He called these techniques the 'Pillars of Persuasion' and are techniques we still use today!
All persuasion can be broken down into three appeals. These include:
Ethos: An appeal to Credibility
Pathos: An appeal to Emotions
Logos: An appeal to Logic
Activity 1: The Three Persuasive Appeals (YouTube Video)
Activity 1: The Three Persuasive Appeals (YouTube Video)
Watch the two YouTube videos discussing Aristotle's pillars of persuasion.
What skills/techniques does Aristotle say we should use when trying to persuade our audience?
Activity 2: Ethos, Pathos, Logos (Note-taking)
Activity 2: Ethos, Pathos, Logos (Note-taking)
As you heard in the video, Aristotle explains that the most effective persuasion is a combination of all three appeals.
Use the worksheet below to take notes on the different types of persuasive appeals...
Ethos, Pathos, Logos Google Slide can be found here.
Activity 3: Identifying Ethos, Pathos and Logos
Activity 3: Identifying Ethos, Pathos and Logos
Answer...
Activity 4: Ethos, Pathos, Logos Sorting Activity
Activity 4: Ethos, Pathos, Logos Sorting Activity
Below you will find an electronic sorting game. Sort the different coloured examples into their correct categories: Ethos, Pathos or Logos.
Activity 5: Show your Understanding!
Activity 5: Show your Understanding!
Show your understanding of Aristotle's Pillars of Persuasion by using the template below.
Label each pillar as Ethos, Pathos and Logos.
Your poster must include:
What each appeal is (i.e a definition for each)
Techniques that you can use to appeal to each pillar
An example for each - use the internet if you like!
Images, colour and symbols to represent each appeal
The Pillars of Persuasion Poster.pdfActivity 6: Ethos, Pathos, Logos Jeopardy
Activity 6: Ethos, Pathos, Logos Jeopardy
Get into teams of small groups (approx. 5 per team). Play the online Jeopardy game by submitting answers to your Teacher! The group with the highest score wins!
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