B2 Communicating with customers Methods of interacting with customers, advantages and disadvantages:
• branch
• online banking
• telephone banking
• mobile banking
• postal banking
Questions:
Why might we need to communicate with our bank?
Why might our bank need to communicate with us?
What are the benefits of going into a branch and speaking to a human as opposed to digital banking?
Is online banking suitable for all members of the public?
Traditionally banking was carried out face to face but modern technology has allowed banking services to be carried out across the internet via smart phone or PC.
Branch
A physical place where customers visit to carry out banking related tasks face to face. Often referred to as over the counter transactions. Most branches consist of multiple bankers, Automatic Teller Machines (ATMs) and advice can be obtained if necessary.
Advantages
Build personal relationship with bank manager
Additional services available
Advice available
No technology or IT skills required
Some products exclusivley available in branch
Face to face communications might be preferred
Less stress particularly with high value transactions
Disadvantages
Involves travel
Waiting time in branch particularly when busy
Privacy may be affected
Online Banking
The use of the internet to carry out banking transactions.
Advantages:
Availabe 24/7
Privacy of transactions
Convenient
Disadvantages
Setup Time
Can't withdraw physical cash
Cybercrimes can be an issue
Facilities may be limited
Telephone Banking
Banking transactions carried out over the phone.
Advantages
Convenient
No additional charges
Disadvantages
Limited access between certain hours
Automated answer services often frustrating
Risk of fraud and identity theft
Mobile Banking
The use of mobile devices such as Smart Phones and tablets to conduct financial transactions.
Advantages
Convenient
Accesible 24/7
No additional Charges
Disadvantages
Require technology and reliable internet
Apps often required
Security compromised if device lost
Cybercrimes can be a problem
Postal Banking
The use of postal services to carry out paper-based financial transactions.
Advantages
Simple system
No technology involved
Disadvantages
Can be slow due to postal system
Post can be lost
Questions:
Has digital technology had a good effect on banking?