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C4 Appropriateness of marketing campaign
• How far the marketing activity reinforces and supports brand value.
• The sustainability of marketing activities.
• Flexibility of the campaign to enable response to both internal and external changes.
• Relevance to organisational goals.
• Appropriateness to target market.
• Legal and ethical considerations.
Brand Value
Brand Value
Sustainability
Sustainability
Flexibility
Flexibility
Relevance
Relevance
Appropriateness to Target Market
Appropriateness to Target Market
Legal and Ethical Considerations
Legal and Ethical Considerations
Possible Questions:
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