A2 Stakeholders and their influence
• Stakeholders:
o internal, e.g. managers, employees, owners
o external, e.g. suppliers, lenders, competitors, debtors, creditors, customers, government agencies and departments (local, national, international), communities (local, national, international), pressure groups, interest groups.
• The influence of stakeholders on business success, e.g. shareholder value; customers as long-term assets (strong customer service enables customer loyalty and retention); employee involvement, corporate social responsibility (community groups and interest groups).
Stakeholders are the people and groups that have an interest in a business and can be affected by its actions and decisions. They are often said to have a vested interest in the business. They can be divided into two main types: internal stakeholders and external stakeholders.
These are people and groups directly connected to the business. Examples include:
Managers: These are the people who make important decisions and oversee the daily operations of the company.
Employees: The workers who contribute to the company's tasks and projects.
Owners: People who have invested money in the business and own shares or have ownership stakes.
These are individuals and groups from outside the company who can still impact or be impacted by the business. Examples include:
Suppliers: Companies that provide the business with materials, products, or services.
Lenders: Organisations or individuals who lend money to the business.
Debtors: Any organisation or individual who owes the business money.
Creditors: Any organisation or individual the business owes money to.
Competitors: Organisations who are in competition with the business.
Customers: People who buy the products or services offered by the business. These can be both internal or external.
Internal- These include anyone directly related to the business including employees, suppliers.
External- These may not directly work for the company, or pay for goods or services but they bring revenue into the business.
Government agencies: Organisations that oversee and regulate business activities. These can be local, national or even international. Some examples of agents and departments are...
Department for Business, Innovation and Skills
County Councils
Parish Councils
Department for Education
Department for Work and Pensions
Department for Transport
Foreign and Commonwealth Office
URENCO
Local/County councils are responsible for services which affect the area including education, roads, planning, fire and safety etc...
Government departments work with a number of agencies. If you think about the Department for Education they work with 9 agencies including Ofsted, they have a stake in your education and provide the funding for your schooling and education still.
An example of international government is the Foreign and Commonwealth Office. It is responsible for: promoting the UK; working with other countries to seekways to increase our economy; reporting on global developments and travel; informing policy.
Government has a stake in businesses and also informs and legislates how businesses must operate. Government rules and regulations are constantly changing and businesses can find it difficult to keep up to date.
Communities: The towns and regions where the business operates.
Pressure Groups: Communities can put considerable pressure on whether a business proposition will succeed or fail. Communities nationally can place pressure on the government also including.
Animal activists
Amnesty International
Green Peace
Christian Aid
Interest groups: Organisations advocating for specific causes, like environmental protection or workers' rights. Examples include:
Trade Unions
Chamber of Commerce
Professional associations such as those representing:
Accountants
Doctors
Lawyers
Architects
Stakeholder feedback is when a business surveys stakeholders for ideas, compliments, suggestions and complaints. These are all valuable for a business in order to improve it's overall operations and therefore profitability.
Charities and not for profit organisations will have stakeholders but these will be different from those associated with businesses concerned with profit.
Trustees
Benefactors
Beneficiaries
Volunteers
Members
Charity Commission
Class Learning Activity:
How are businesses influenced by stakeholders?
What might cause conflict between stakeholders?
Shareholder Value: Shareholders are individuals who own a part of the business by holding shares (also known as stocks). The value of these shares can rise or fall based on how well the business performs. If the business is profitable and growing, shareholders often see an increase in the value of their investments. For instance, if you own shares in a popular technology company, and that company develops a highly sought-after product, the value of your shares might increase.
Customer Loyalty: When a business provides excellent customer service and products, it can build customer loyalty. This means that customers are more likely to keep buying from that business rather than switching to a competitor. For example, if a clothing store has helpful staff, easy returns, and good-quality clothing, customers are more likely to shop there again and recommend it to friends.
Employee Involvement: Businesses that involve their employees in decision-making and provide opportunities for growth often have more motivated and satisfied workers. When employees feel valued, they tend to work harder and stay with the company longer. An example could be a company that allows its employees to participate in brainstorming sessions and offers training programs for career development.
Corporate Social Responsibility (CSR): This refers to a business's efforts to contribute positively to society and the environment. Businesses engage in activities like charitable donations, environmental sustainability projects, and fair treatment of workers. An example of CSR is a tech company that donates a portion of its profits to educational initiatives in underprivileged areas.
Remember, stakeholders play a crucial role in shaping how a business operates and whether it succeeds. Keeping them happy and addressing their concerns can lead to stronger relationships and better outcomes for everyone involved.
In your exercise book, come up with a list of 5 questions (with answers) on the topics we have covered so far. You will partner up and quiz each other.