Big data governance : modern data management principles for Hadoop, NoSQL and big data analyticsby Peter K. Ghavami, 2016
Big data MBA: driving business strategies with data science by Bill Schmarzo, 2016
Business analytics for decision makingby Steven Orla Kimbrough and Hoong Chuin Lau, 2016
Business analytics for managers: taking business intelligence beyond reporting (2nd ed.) by Gert H.N Laursen and Jesper Thorlund, 2017
Business analytics: data analysis and decision making (6th ed.) by S. Christian Albright and Wayne L. Winston
Creating value with big data analytics: making smarter marketing decisions by P.C Verhoef, E. Kooge and N. Walk, 2016
Data science and big data analytics: discovering, analyzing, visualizing and presenting data, 2015
Introduction to business analytics using simulationby Jonathan P. Pinder. 2017
Introduction to qualitative research methods: a guidebook and resource (4th ed.)by S.J Taylor, R. Bogdan and M.L DeVault, 2016
Learn business analytics in six steps using SAS and R: a practical, step-by-step guide to learning business analyticsby Subhashini Sharma Tripathi, 2016
Qualitative data analysis: a methods sourcebookby M.B Miles, A.M Huberman and J. Saldaña, 2014
The SAGE handbook of qualitative data collection edited by Uwe Flick, 2018
Using SMART big data, analytics and metrics to make better decisions and improve performanceby Bernard Marr, 2015
