Advertising in modern and postmodern timesby Pamela Odih, 2007
Advertising media planning: a brand management approachby Larrry D. Kelley et. al, 2015
Advertising, promotion, and other aspects of integrated marketing communications (7th ed.)by Terence A. Shimp
Advertising, promotion, and other aspects of integrated marketing communications (9th ed.)by Shimp Andrews, 2013
Creative strategy in advertising (9th ed.) by Bonnie L. Drewniany and A. Jerome Jewler, 2007
Sold on radio: advertisers in the golden age of broadcastingby Jim Cox, 2008
