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Advertising age: the principles of advertising and marketing communication at workby Esther Thorson and Margaret Duffy, 2012
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Advertising, promotion, and other aspects of integrated marketing communicationsby Terence A. Shimp and J. Craig Andrews, 2013
Copywritingby Rob Bowdery, 2008
LinkedIn for business: how advertisers, marketers, and salespeople get leads,sales, and profits from LinkedInby Brian Carter, 2013
Ogilvy on advertising in the digital ageby Miles Young, 2017
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Persuasive advertising: evidence-based principles by J. Scott Armstrong, 2010
Social media marketing: step by step instructions for advertising your business on facebook, youtube, instagram, twitter, pinterest, LinkedIn and various other platforms (2nd ed.)by Noah Gray and Michael Fox, 2018
The advertised mind: ground-breaking insights into how our brains respond to advertisingby Erik Du Plessis, 2005
The adweek copywriting handbook: the ultimate guide to writing powerful advertising and marketing copy from one of America’s top copywritersby Joseph Sugarman, 2007
Ultimate guide to facebook advertising: how to access 600 million customers in 10 minutesby Perry Marshall and Thomas Meloche, 2011
Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution (2nd ed.) by Keith Quesenberry. 2018
Social Media Marketing Mastery by Gary Clyne. 2019
Social media marketing workbook 2019: how to leverage the power of Facebook advertising, Instagram marketing, YouTube and SEO to explode your business and personal brand by Schaffner, Adam. 2019
Copywriting: successful writing for design, advertising, and marketing (2nd ed.) by Mark Shaw. 2012
The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms by Paul Roetzer. 2012
The Complete Guide to Facebook Advertising by Brian Meert. 2018
Advertising: A Very Short Introduction by Winston Fletcher. 2010
Advertising and Promotion: An Integrated Marketing Communications Perspective by Belch, George, Belch, Michael. 2021
Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations by John DiMarco. 2017
Advertising: An Integrated Marketing Communication Perspective by Belch, George E., Belch, Michael A., Kerr, Gayle, Waller. 2020
