Social Media Presence

Goal

To inform and share information with citizens, local businesses, organizations and others about local news, events and happenings via social media channels.

Definition

Websites and applications that enable users to create and share content or to participate in social networking.

Significance

The City of Wooster utilizes Facebook, Twitter, Instagram, and LinkedIn as supplemental forms of communication to the traditional forms of local news and outreach. Social Media is a critical component of public safety and emergency communication, talent recruitment and promotions of events, activities, meetings and other public topics.

Performance Data

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Trends

Increase in followers each year. Usually the highest increase when promoting a popular event or making a public safety/emergency announcement.

Useful Resources

Facebook – www.facebook.com/cityofwooster

Twitter – www.twitter.com/cityofwooster

Instagram – www.instagram.com/cityofwooster

Pinterest – www.pinterest.com/cityofwooster

LinkedIn – www.linkedin.com/cityofwooster

YouTube – www.youtube.com/cityofwooster

For more in-depth information please visit the City of Wooster's Annual Reports.