LIS-5253 Community Relations and Advoc.

Description

• Identify characteristics of user groups in order to implement effective services and communication techniques

• Determine information needs of various user groups and be able to utilize appropriate means for providing needed information 

• Identify approaches for developing, implementing, and evaluating a library/archival-related public information/public relations effort 

• Plan an effective public relations program for a specific archive, library, school library, or any other type of information institution. 

Analysis
The Therapy Dogs program was created to help students de-stress during finals week, and I believe it was successful in many ways. It addressed a real need by allowing students to spend time with therapy dogs, which helped reduce their stress levels. We effectively utilized the library’s resources, like the reservation system, and partnered with another department to bring in the dogs, which turned out really well.

I was pleased to see that students responded positively to the program, indicating it effectively met their needs. The marketing plan, which included social media and campus news, really helped spread the word and encouraged student participation. This showed me that the program was well-aligned with what students were looking for and provided them with something valuable.