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In 2024, email marketing strategies are evolving rapidly, with AI-powered personalization, enhanced accessibility, and interactive content leading the way. Platforms like Mailchimp and Benchmark continue to dominate with features like predictive analytics, audience segmentation, and email automation, empowering businesses to refine customer engagement. AI in email marketing enables dynamic content tailored to user preferences, boosting response rates and personalization while ensuring compliance with privacy standards. Accessibility features, such as inclusive design, and interactive elements, like embedded videos and surveys, create more engaging and user-friendly emails, essential for capturing attention in today’s competitive market
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