Organic beauty is gaining momentum in 2024, with brands like 100% PURE and True Botanicals leading the charge by offering cruelty-free, plant-based skincare. These products focus on purity, using natural ingredients like chamomile and grapeseed oil in soothing oils and cleansers, ideal for sensitive skin Other top recommendations include OSEA for its algae-infused body oils and Yarok shampoos, which harness essential oils to nourish both skin and hair For an eco-friendly beauty routine that cares for both you and the planet, these brands are your go-to options.