This is an icebreaker exercise to manage your scope and perspective of the relationship between shapes and space.
You are to use an 8 by 11 to create a meaningful artwork using five duplicates of the given shapes.
Using the 20 rules of graphic design, and applying (having concept-communicate-not decorate-being universal and speaking with a visual voice (first four); create two posters for:
A: Your local fish store
B: A pet store that sells pets and pets supplies
In graphic design, **stylization** refers to the deliberate simplification or exaggeration of elements to create a distinct look or artistic effect, rather than representing things in a realistic or naturalistic way. It’s about distilling complex forms, colors, and details into more abstract, expressive, or symbolic representations.
### Key Points to Explain Stylization:
1. **Simplification of Reality**:
- Stylization often reduces the complexity of real-world objects or forms, focusing on essential shapes, lines, and colors to create a unique visual language. For example, a human figure might be reduced to basic geometric shapes rather than detailed anatomy.
2. **Emphasizing Certain Traits**:
- Designers use stylization to emphasize specific characteristics, moods, or themes. For instance, a logo might use bold, angular shapes to convey strength or stability, or fluid, curving lines to evoke elegance or motion.
3. **Creative and Expressive Freedom**:
- Stylization allows for a more artistic and personal interpretation of visuals, where designers aren’t bound by the constraints of realism. This freedom can result in more playful, exaggerated, or abstract designs.
4. **Branding and Identity**:
- Many iconic logos and branding materials are stylized. For example, the Nike "swoosh" is a stylized form of motion, or Apple’s logo, a highly simplified apple with a bite, making it instantly recognizable and memorable.
5. **Cultural or Historical Influences**:
- Stylization can draw inspiration from specific art movements or cultural styles (like Art Deco, Cubism, or Pop Art). These influences shape how elements are exaggerated or simplified.
6. **Visual Consistency**:
- Stylization helps create a cohesive and recognizable aesthetic across a project, unifying visuals under a consistent style that can evoke a specific tone or emotion.
### Example:
- **Cartoon Characters**: Think of cartoon characters as stylized versions of real people. They exaggerate features (like large eyes, simple hands) to create a fun, approachable, and expressive character that wouldn't exist in reality but feels engaging to the audience.
Stylization, therefore, is an essential tool in graphic design that shapes the overall look, feel, and communicative power of a design. It adds personality and makes designs more engaging and memorable.
Image stylization is the process of transforming an image into a new image with a different style, while keeping the original image's content. The goal is to create a visually appealing image with a specific style, such as impressionism, cubism, or surrealism.