Partnering up with a nonprofit may actually be a good idea

Many business owners who have worked closely with nonprofits know how advantageous the partnership can be. Like any other business activities that lead to growth and development of a company, taking a nonprofit as a partner is both an investment and a gamble. However, don’t let that be a deterrent.

Here are a number of benefits a business can reap from working with a nonprofit.

Perfect vision: If a company finds a nonprofit with the same vision as its own, doing philanthropic works and holding public-awareness events will be a cinch. And this is just the tip of the iceberg. For a business, this is a priceless marketing tool that can allow their brand to be associated with only positive things. A rise in sales will almost be inevitable.

Employee action: Once a company has partnered with a nonprofit that shares its visions, philanthropy becomes a huge part of the company culture. This gives employees the chance to participate in programs other than work. Studies have shown that employees who volunteer for philanthropic activities of their company are generally happier with their company. The trick here though is to get the attention of the employees, to get them to volunteer.

Michael Saltzstein is a visionary leader who is effective in delivering multimillion-dollar expense reductions and bottom line improvement, maximizing coverage, and minimizing cost. In the past, he has optimized award-winning risk programs, economic strategies, reserving, and best practices and state-of-the-art coverage. Visit this blog to learn more about him.