According to Michael Saltzstein, it takes a combination of factors for any business to succeed. One of the most important of these factors is a business' distribution system. Without a good distribution strategy, companies risk losing a significant portion of their sales. Michael Saltzstein also mentions that the design of a business's distribution chain is key to its success.
For instance, people in charge of the distribution chain and its strategy should consider hiring a partner to sell their products for them. Michael Saltzstein points out that sometimes, hiring a company with a good track record in distribution may prove to be a wise move. Furthermore, many of these companies have people skilled in installing, assembling, and repairing products.
It's also important that companies understand that their distribution channel depends heavily on their target market. They should look into shipping, client location, types of products, payment modes, and more. Knowing these details means knowing what kind of distribution channel and distribution strategy can be best utilized, Michael Saltzstein adds.
As for the strategy itself, Michael Saltzstein explains that it deals with partners who will be part of the distribution, from retail outlets to distribution centers to franchisers to agents or resellers.
What about you? Do you have any tips on building a solid distribution system? Feel free to share it with Michael Saltzstein in the comment section below.
Michael Saltzstein leads with expertise in areas like alternative risk financing, loss control, technology solutions, workers' compensation, safety, occupational health and safety, and crisis leadership. For similar posts, visit this blog.