Consistently pitching win-win situations can help you expand your client base significantly, regardless of your industry’s target market. It doesn’t matter whether you target young professionals or conventional boomers. Michael Saltzstein guarantees you’ll convert more prospects without compromising business profits by endeavoring to provide win-win propositions.
Not everyone was born with excellent negotiation skills. However, you can still train yourself to deliver appealing offers your clients and customers can’t refuse by:
As an entrepreneur, there’s nothing wrong with working toward your desired monthly revenue and expanding your business. However, don’t forget your client’s demands. They will have their own idea of a successful transaction, whether you run a B2B or B2C business.
Michael Saltzstein encourages entrepreneurs to come up with several offers. Coming up with a win-win deal requires close collaboration and having multiple options on the table minimizes the back-and-forth interactions.
Unearth your prospect’s pain points. Most people interested in your services likely have the same issues they wish to resolve. Utilize them when creating offers. For instance, restaurants feed hungry customers, bars provide a space for people who want a night out, and banks help clients track their money.
Show your prospect that you have 100% faith in your company’s goods and services by agreeing to contingent agreements. They dictate specific conditions in predetermined instances. For instance, you can sign a contingency agreement guaranteeing a 10% refund if you do not meet the project’s deadline.
Don’t worry if you can’t seem to pitch win-win proposals yet. It takes years of training and real-world experience to master negotiation, and even the best entrepreneurs face rejections at first. Use your failures to improve your skills.
Also, Michael Saltzstein reiterates that win-win solutions come from empathetic professionals focused on solving problems—not making money. Always prioritize your customers. Create multiple variations of your ideal transaction based on the other party’s demands.