Outreach and Marketing for “Green.Building.Solutions.(GBS)” and “Alternative Economic and Monetary Systems (AEMS)” Summer Universities
Outreach and Marketing for “Green.Building.Solutions.(GBS)” and “Alternative Economic and Monetary Systems (AEMS)” Summer Universities
Mentor: Carina Kamptner, Project Manager AEMS at OeAD student housing
Description: Participants will examine and apply marketing strategies for international online and in-person summer universities. Topics we are passionate about are alternatives to the growth-based economic system, as well as sustainable buildings. The project seeks to answer these questions:
How to reach U.S. students who are interested in learning more about a social-ecological transformation? (AEMS)
How to appeal to U.S. students in architecture, engineering, and related studies who are interested in sustainable building and planning? (GBS)
What are the best marketing activities to recruit these students?
The work includes weekly tasks related to the questions. The product includes an oral group presentation and a five-page report with information about the process used to answer the questions and our results.