Outreach and Marketing for “Green.Building.Solutions.(GBS)” and “Alternative Economic and Monetary Systems (AEMS)” Summer Universities

Mentor: Carina Kamptner, Project Manager AEMS at OeAD student housing 

Description: Participants will examine and apply marketing strategies for international online and in-person summer universities. Topics we are passionate about are alternatives to the growth-based economic system, as well as sustainable buildings. The project seeks to answer these questions:

• How to reach U.S. students who are interested in learning more about a social-ecological transformation? (AEMS)

• How to appeal to U.S. students in architecture, engineering, and related studies who are interested in sustainable building and planning? (GBS)

• What are the best marketing activities to recruit these students?

The work includes weekly tasks related to the questions. The product includes an oral group presentation and a five-page report with information about the process used to answer the questions and our results.