"An iPhone 6S+? My dream phone!"
-Sam, Sam & Alexis
Despite the shared title, Sam is considered the main protagonist of Sam & Alexis. She's Alexis' best friend, and serves as the 'straight man' to Alexis' antics.
Sam is a tall, young teenager with a slender build. She has blonde hair and blue eyes. In the Sam & Alexis mainline comics, she was depicted with her hair worn down, but later depictions show her with her hair tied back into a ponytail. Her usual outfit consists of a white shirt with long, black sleeves, and light blue jeans. Her shoes were never consistent, with a character sheet saying she wears Timberland shoes, but in the comics, she was drawn with the same colored-in shoes that many Generation 1 characters had.
Sam is an energetic young girl, though she's usually shown to be somewhat shy and reserved without her best friend around. She was originally designed to be a "teenage girl stereotype," but later evolved into a more three-dimensional character over the course of Sam & Alexis' run (somewhat).
Sketches of both Sam and Alexis were first made in a school notebook, where Gaboza aimed to make a story poking fun at the types of students he'd encountered on a daily basis. She went through a few minor design changes, such as originally being depicted with Alexis' more almond-shaped eyes, before her design settled on the one she has now. In both real life by readers of the Sam & Alexis series, as well as in canon, Sam's popularity typically played second fiddle to Alexis'.
In In Your Imagination! (Remake), Sam's jealousy showed, not through contempt for her friend, but rather shifted the blame to Gaboza, noting how his stories would often feature duos where one character is significantly more liked than the other (likely also in reference to Strings of Fate). Sam was revealed as the crown thief, but later had it taken away from her before being put in a prison in the Imagination Hub.
The Cuckoo Guy, Chloe Duflora, and Castor Sumner are all the first protagonists of their respective generations, and stand at a height of 5'5". Sam is the only exception to this, being 5'7".
Sam's last name was changed many times, usually starting with 'Gold' due to her Jewish lineage. A notebook owned by Gaboza during Generation 2 also showed her last name to be 'Jones' briefly, with the explanation "Generic name for generic girl."
In the aforementioned notebook, Sam's height was incorrectly listed at 5'8".
Sam is the first Gaboza character to have a listed sexuality (probably due to sexuality not playing a role in Generation 1 at all). She is bisexual.
Sam goes by her nickname, whereas her Gen 3 counterpart, Samantha, goes by her full first name.
In Sam & Alexis, Episode 1, it's stated that Sam believes she's 1/128th British.
In Sam & Alexis, Episode 6, it's stated that Sam has blue eyes, but wears green contacts.
Sam
Full Name: Samantha Goldman
Height: 5'7"
Weight: 114 lbs.
Birthday: September 20
Ethnicity: Jewish-American
Age: 13 (S&A 1-10)
14 (S&A 11-20)
15 (S&A 21-30)
Hair Color: Blonde
Eye Color: Blue
First appearance: Sam & Alexis
Latest appearance: In Your Imagination! (Remake)
Status: Imagination Hub
Counterpart: Samantha [Equinox]
Abilities:
Imagination Crown [In Your Imagination! (both installments)] (formerly)
Metal body [In Your Imagination! (Remake)]
Date of Creation: 2014