User Testing

User testing is important when you are creating digital content, as it allows you to get customer feedback on how the platform is used, how it is navigated, how they think it looks and the customer experience before the digital content is actually launched. This allows the designers to look at the feedback and gain an understand of the areas that had positive feedback and the areas that had negative feedback and why this is happened and how they can adjust their designs for the maximum customer satisfaction.

User testing is often used for digital content such as websites, mobile apps, and social media prototypes, and it allows the creator to identify pain points in the customers experience, understand what they are thinking and feeling, validate the design decisions before committing and influence the designers to make improvements.

During our lecture we created our own customers that we think would be customers of Andrew Grant and would be using their current website and the digital magazine that we would be creating.

We used these characters we had created to tailor our own designs for the digital magazine as we aspired to create a family friendly site that would cater to all of the customers needs. Due to the clients wanting the magazine to be more about lifestyle and about the customers this gave us the idea to make it about the local area, places to go visit, to eat and family days out. We were also inspired by our choice for the customer to have a dog which helped us create our dogs [age, what would be useful when moving your dog to a new home and places to visit.

I did some of our user testing on our digital magazine once we had the final design, and this is the feedback that I received and any changes I made as improvements or corrections that needed to be done on elements that were not functioning properly.