During one of our lectures we had a meeting with the client from Andrew Grant to discuss the brief with them and ask any questions we had about the content and the purpose they wanted us to apply to their digital magazine. This talk was very useful as it allowed us to have a full understanding of what was required of us and what they wanted to be themed and apparent in the digital magazine, which ultimately effected how we would design it.
During the meeting I made notes of all the things they talked about for what they wanted:
- Clean design (This keeps it looking professional and can also represent sophisticated and more though being put into the work)
- Professional (The content that is being used on the site would have to be suitable and relevant for the magazine to look professional and represent the company well.)
- Consistent Typeface (They wish the typeface to be consistent with the companies secondary brand font but are open to other suggestions if that is what works better with the designs we create.)
- Staying on brand (with this they were referring to using red in the design, but we want to use red in a smaller and less obvious way as the colour red can have some negative connotations with it.)
- Lifestyle Content (They give us a list of content and pages they wish to have in their magazine and we chose 6 of those pages to design in the time we were given.)
- Offices (They still wanted their to be the option for people to get in contact with them as an estate agency if they wanted to.)
- Advertising Houses (this was something they were unsure on, wether they wanted some advertisement in there from the estate agency or just to keep lifestyle content.)
- Places to eat and things to do (this would be subject to the area that is been spoken about)
- Structure (the structure of the digital magazine was important to them, it has to flow and be the best user experience for the customer.)
- Reduce the negative reception of estate agent (this is where they wanted to make the magazine based around the client and their needs, therefore showing that Andrew Grant cares about their customers and care about their wellbeing and lifestyle as well as the buying and selling of properties.)
- Warm Feeling (Although it needs to look clean and professional the magazine needs to be welcoming and therefore this will be reliant on the content and how it is presented on the page.)
All the things they have said above are very important and myself and my group worked very hard in order to bring all of these points into our designs and into our final website to the best of our ability, as it is what the client wanted and envisioned their magazine to look like.