Estate Agents in the modern age are often most commonly found online, there are still many other ways that a customer may come to the conclusion to use a specific estate agency, this may be due to the for sale signs that they see in their local area. But these often now serve as an informative to which estate agents may be local to you as most commonly you are driving past in the car and would not have time to read a phone number or get any more information. This is where the internet becomes important, as the website of the estate agents will be the informative and will help the user to decided wether they want to use them or not and become and customer. Also commonly if you are looking to buy a house locally it is much less often that people would look for houses via the more old fashion method of looking in a newspaper or visiting an estate agents. The first thing people will do is use a search engine to look for local properties, this is where the website will be found due to the SEO and the relevance the site has to the enquiry.
Therefore the website can be the first place the potential customer will really get to know the agency, therefore it has to be to the best quality and user friendly. When we were first visited by the clients from Andrew Grant they wanted their new digital magazine to be lifestyle based, to make it more about the customer than about the Estate agents themselves. This therefore can be useful in ways the the website may not be. The website is based on the buying and selling of the houses where our digital magazine can follow the customer on their whole journey. We also wanted to make sure that it was accessible and related too a variation of people and not just those who use Andrew Grant therefore those who may be interested in certain articles ect that are posted in the magazine have way in to learn more about Andrew Grant and if they ever in future decide to buy or sell it can be a way they now know of the estate agency.
The purposes of Andrew Grants digital magazine are: