The Digital Magazine as a Brand Extension

Digital Magazines:

• The future is with the internet and things such as newspapers and magazines will be more commonly found on a digital device rather than a hard copy.
• They will be suitable for all devices.
• User friendly
• Compatible for landscape and portrait viewing
• It must be easy to find what you want.

There are some people that would argue that google and facebook are destroying journalism as articles and short pieces of news can be uploaded onto either and those who want a quick update or answer will use google or facebook to achieve this. Therefore there are less people reading the well published and well written full story that a journalist would write for a newspaper or news channel.

The world is changing due to the use of digital technology and it is up to the newspapers and magazines to keep up with that, using online and digital versions would help the industry as it is proven that on average mobile adds a further 126% audience reach to individual magazine brand footprints. Print now has the lowest percentage, then print and PC and then those who have print, PC and mobile have the highest percentage.

In pairs we created a powerpoint of strategy and content that we would include in a digital magazine for a estate agents that the audience would be looking for houses over £400,000.