8_3_Project (KAT)

The mastery statements shown on this document will show you what you need to do in order to meet your age related expectations for this cycle of work.

You need to produce a project that shows you can use all of the knowledge and skills gained during this cycle.

Perfect Paws Doggy Day Spa

You have already made a start to this campaign in the previous outcome. Re-visit this page if you haven't looked at it yet.

Website Analytics Updates

1. Farida Taylor, the spa owner, has been looking at her website analytics. She has noticed that she gets more visits to her web page when a photograph is posted with a tweet. Re-purpose this tweet to make it more effective.
   • "Basil loved his mini facial today and we loved having him too"
2. The Instagram account for the salon isn't getting many new followers. The main hashtags that she uses are #pamper #puppylove #spaday. Develop an Instagram image and think of some more effective hashtags for her to use. Is there any data online that you can use to help you?
3. Farida would like to survey her customers to gain some quantitative and qualitative data to help her improve her business. Develop a survey that will collect relevant data from the customers.
4. The survey results are in and Farida would like you to analyse the results. The CSV file can be found here: https://drive.google.com/open?id=0B5fLtQ0Xgr2PV3hWQTVrREFXdUk
5. Create a social media post based on the best comment given in the survey.

Evidence Required for the Assessment:

• Company Logo from 8_3_7
• 3 x initial social media posts 8_3_7
• Company Social Media Banner from 8_3_7
• The re-purposed tweet from task 1
• The new Instagram post and hashtags from task 2
• A copy of the survey questions from task 3
• A copy of your data analysis of the survey results from task 4 (this could be a chart)
• A social media post based on the comment from task 5

Self-marking:

Use the mastery statements at the top of this page to self mark your work.

Teacher marking:

Your teacher will ask for your evidence by a set deadline. It will then be marked against the criteria above.