Xaltius Academy

Sentiment Analysis in Social Media

Xaltius Academy

Day 1 : Social listening & measurement metrics

• Social listening, monitoring + analyzing, it's benefits

• Case studies: Netflix [still watching] , Ben & Jerry's [winter promotions]

• Working of social listening tools, tool examples

• Measurement metrics: brand mentions, share of voice

Day 2 : Social listening & measurement metrics

• Measurement metrics: sentiment analysis, word cloud, media type analysis

• Social listening tools menu & reports

• Live tools setup and reports on Google alerts, Social Searcher & Konnect Insights

• Paid tools: Mention, BuzzSumo, Brand24, Hootsuite

Social Searcher Tool Report Creation

Predictive Analytics for Digital Marketer

Xaltius Academy

Day 1 : AI, ML & Predictive Analytics

• AI tools and data analysis workflow

• Case studies: Walmart [beer & diapers] , Target [coupons] , Netflix & Spotify [collaborative filtering]

• Evolution, features, benefits & applications of PA

• Types: descriptive, diagnostic, predictive & prescriptive

Day 2 : 

• Using marketing analytics to drive success

• Creating a lookalike audience for an ad set on Facebook

• K-nearest neighbour classification, bias & variance

• Recency-Frequency-Monetary (RFM) Analysis, supermarket example, practice datasheet

• Chatgpt for data insights, AI use-cases in sales

• Case studies: L'Oréal  [products & trends] , Mastercard [donation post A/B testing]

Scatter Plot of Iris dataset using ChatGPT & Kaggle