Pantech Solutions
Pantech Solutions
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30 Days Marketing and Sales Automation
30 Days Marketing and Sales Automation
Traffic Mastery
Facebook Marketing (Meta)
Content Marketing & SEO
Google Ads
Marketing & Sales Automation
AI Tools for Business
Day 1 : Intro to Digital Marketing & Sales Automation
Stages for advertising, sales & marketing
Reverse engineering goals, deciding USP, value ladder, building systems
Roadmap - niche, product, formula & automation
Traffic Mastery
Day 2 : Intro to Traffic Mastery, Sales Funnel
Importance of traffic by building lists, identifying customers, platform, content & building strategy
Types of traffic, sources of traffic - you own, control & don't control
Traffic rules, metrics & tools, AIDA funnel, buyer's journey, traffic generation blueprint
Day 3 : Types of Funnels
Working of sales funnels, conversions at each stage
Elements of traffic conversion, up-sell, cross-sell & down-sell, pillars for business success
Types of funnels - direct sales, high ticket consulting, live webinar, hybrid webinar
Day 4 : Organic Traffic Sources
Promotional material details, graphics, copy, landing pages & workflow
Live LinkedIn & YouTube ad post creation, email campaign and workflow creation on growthflow.ai
Organic traffic sources, content marketing keyword research, content repurposing
Leads and traffic collection from HubSpot, LinkedIn, YouTube
Day 5 : Influencer Marketing
Live traffic platforms, streaming tools
Owned, borrowing & influencer traffic media sources
Influencer marketing secrets, metrics, influencer search platforms
Youtube influencers, display traffic, native ads, CPA networks
Retargeting traffic, traffic rules
Facebook Marketing (Meta)
Day 6 : Intro to Facebook Marketing
Accounts creation - profile, page, Business Manager, Ads account, Instagram page linking, profile vs page
Ad creative making process on Canva
Facebook ads creation process, options & settings
Custom audience setup, data upload process, detailed targeting & placement options
Pixel setup structure, code generation, site setup & code editing
Day 7 : How to Create Traffic & Lead Ads
Live Facebook ad creation process and publishing
Creative details for image, video & carousel ads
Ad creation stages, campaign, ad set and ad level settings, copy and options selection
Form creation, adding external links, detailed targeting options, audience size checking
Creating ad set & ad duplicates for changing targeting and creatives, cross-verification and review
Ad budget settings, increasing budget, removing/ changing weak ads
Day 8 : How to Create Conversion Ads
Conversion ads setup, option settings
Funnel pages creation - opt-in, checkout & thank you
Pixel code generation, editing & setup on site/pages, conversion event setup
CPR optimization for ad groups, budget settings
Ads Library for study of competitor ads
Day 9 : How to Create Audience & Retargeting Ads
Connecting WhatsApp group on lead forms
Custom audience creation using pixel data, website page visits, Instagram page engagement, lists, etc.
Sales campaigns setup using custom audience
Day 10 : How to Create Reach
FB Ads setup option, comparing metrics - reach, results, frequency, CPR, spent, ROAS, etc.
Reach, traffic & engagement campaigns setup
Lookalike audience creation using pixel data
Ad reports, search and filtering, pivot options, export
Content Marketing & SEO
Day 11 : Building a Long Term Strategy & Content Ideas
Inbound vs outbound marketing, methods for both
Understanding business, mission, vision, values, target audience, market & competitor analysis
Buyer persona, buyer's journey, sales funnel stages
Long-term content plan, steps for planning
Content type at each stage - ebook, questionnaire, workshop, consultation
Day 12 : Intro to SEO & Tools
SEO for SERP, algorithms, SEO campaign workflow, Search Console, gtmetrix site audit, SEO elements
Keyword types, intent, ranking difficulty, keyword tools
Content creation & optimization, Buzzsumo, Backlinko
Site accessibility, crawl errors, rank, budget, Screaming Frog walkthrough
On-page SEO optimizations, site tags, keyword placement
SEO strategy, technical SEO audit checklists, CRO
Domain trust, authority & backlinks building
Site speed optimizations, SEO tools - crawling, keyword, site speed, content & WordPress plugins
Day 13 : Create Quality Blog Content
Importance of blog structure
Selecting topic & title, picking keywords
Title structure, Moz title tag preview tool
Blog formatting best practices
Linking strategies, CTA placements
Day 14 : Implementing SEO on WordPress - Yoast
Blog post creation on WordPress, lead form linking
Yoast SEO, AioSeo tools preview
Blog building, hierarchical formatting, optimizing tags
Yoast SEO suggested optimizations
Day 15 : Ranking at Top & Content Promotion
Using blogs to rank - relevance, authority, quantity
Blogging tactics for SEO - topical relevance, historical optimization & featured snippets
Content repurposing & republishing best practices
Topic cluster model - pillar page, subtopics & hyperlinks
Promoting content organically & through paid channels
Google Ads
Day 16 : Intro to Adword & Type of Ad Campaigns
Benefits of Google Ads & Ads Manager
Available campaign objectives & types
Platforms reached using each ad campaign type
Search network - websites & apps
Google Ads & Ads Manager accounts setup
Ad account & campaigns structure, by keywords & copy
Ad settings - targeting, scheduling, devices, extension types, budget
Common terminologies, automatic bidding strategies
Day 17 : Creating Search, Display & Traffic Campaigns
Sales funnel pages on CRM, Funnel Kit WP plugin
Manually generating global site tag & event tags for all conversion funnel page links
Reference document of tag names with global & event tag codes for respective pages
Adding tags to all pages using Funnel Kit plugin
Troubleshoot & connect tags to page URL
Creating new audience using tags and linked accounts
Search ads setup, campaign & bid settings
Modifying keyword list using Keyword Match Type Tool
Optimizing ad copy and extensions
Day 18 : Creating Performance Max Campaigns
Ad rank - CPC bid & qualty score (+ad extensions)
Quality score - ad relevance, CTR, landing page relevance & quality
Ad groups by - branded, generic, competitors & intent
Keyword planning tools, expanding keyword list
Search term settings - add, remove & set as negative
Performance max ad campaign setup, bidding, customer acquisition, campaign settings & ad assets
Day 19 : How to Create Audience & Retargeting Ads
Demand gen ad campaign setup
Targeting options: keywords and audience - demographics & segments
Creating single image, video and carousel ads
New audience, retargeting & lookalike audience setup
Audience from ads, external data sources, & offline lists
Display ad campaign setup, content exclusion settings
Day 20 : Campaign Optimization & Reports
Shopping ads vs search ads, pull vs push campaigns
Reasons for poor performing shopping campaigns
How to avoid bans, website pages & ad copy conditions
Google Merchant Centre account creation, product lists
Shopping ads campaign setup, bidding strategies
Keyword, ad group & campaign level optimizations
Search terms, competitive metrics, change history & recommendations tracking
Marketing & Sales Automation
Day 21 : Sales Funnel & Webinar Automation
Course selling business automation case study
Common causes of failure, drawbacks of manual process presence, reasons for waste of resources
Business objectives, fuels for sales traffic, offerings in a buyer's journey, conversion & pricing math
Automation framework, Hubspot email automation, sales traffic & automation frameworks
Essential tools & workflows for business, equipments
Day 22 : Facebook Lead Ads Automation
Creating lead ad campaigns on Facebook, duplicating ad sets with different targeting
Various automation platforms, integrating & mapping FB lead form fields in Growthflow automation
Creating workflows, triggers & tags setting, automated email & WhatsApp message templates, reminder setup
Webinar participant tracking, & drop-offs followup
Day 23 : Multichannel Automation & Lead Scoring
Multichannel marketing, channels for each sales funnel stage, roadblock ads
Benefits & need of multichannel marketing, building effective multichannel marketing
Customer touchpoints, data platforms across channels, using webhooks to connect data for automation
Tools - Measurement & tracking, CRM, Email, & WhatsApp automation
Day 24 : Social Media Post Automation
Day 25 : Automating Your Email Marketing
AI Tools for Business
Day 26 : Intro to AI Tools & Impact on Business
Branches of AI, supervised & unsupervised learning
Purpose & messages for advertising, marketing & sales
Use of AI in marketing, sales, design, emails, SMM, SEO & branding, and tools for each use-case
Day 27 : Personalization Using AI
Personalized image campaign demo
Tools: Nexweave, Growthflow, Integrately, Ai-sensy
Form & automation creation in CRM, webhooks, personalized field values creation & links
Personalized video campaign demo
Tools: Bhuman, Growthflow, Eleven labs
Creating variables, tracking codes on landing page
Day 28 : Content Creation Using AI
Using AI for blogs, articles, Youtube, Instagram, Facebook, emails & landing page content
SEO affected by content, creating topic clusters
Using ChatGPT and AIPRM for content generation
Generating topics & EPIC content for all content types
Content freshness - repurposing, topic expansion, content frequency, evergreen content
AI tools for generating & editing audio & video content
Day 29 : Role of AI in Facebook Ads
ChatGPT prompts for image, video & copy text and ideas generation
Anatomy of FB & Google ads, generating content for each component using AI tools
Use of AI in targeting, bidding & placement optimization
FB ads setup, forms & thank you page creation
Day 30 : Role of AI in Google Ads
Sales campaign funnel pages, Google tags placement using funnel kit plugin, tracking for Target CPA & ROAS
Demand gen campaign setup, conversion action & bidding settings, video campaign settings
Audience segments & linked accounts, creating custom segments with keywords, websites & apps
Creating seed list in lookalike audience using old pixel data, excluding purchase page pixel data
Adding Youtube viewers & in-market audience
Budget requirements for different ad platforms
AI for Google Ads - campaign objective & settings, keywords, headlines & descriptions, callouts & sitelinks
Lecture Links
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