Google Skillshop

• 40 hours in-depth overview of Google's digital marketing ecosystem

• Building web presence with websites, online business strategies

• Search engines, SEO, SEM, keyword structure

• Local search options, social media strategies, content marketing, mobile advertising, search, display, video, social media, app campaigns

• Email marketing campaigns, measuring success

• Web analytics, data insights, organic & ad measurements

• E-commerce management, promotion, retargeting, international marketing

• Google Analytics data collection and processes

• Analytics account setup for business objectives

• Describe how data is compiled into reports in Analytics

• Use Google Analytics for Your Business

• Navigate the Google Analytics interface, Understand the reports that are available in Analytics

• Generate and gain insight from your reports

• Manage the data you are sending to Analytics

• Measure Your Marketing with Google Analytics

• Navigate the Advertising workspace in your Analytics account

• Describe how Analytics can use data and modeling to address your measurement needs

• Set up conversions and audiences in Analytics to measure and gain insights into your business objectives

• Customize and manage how data is collected in your Analytics property

• Import and combine business data, and export data for further customization

Google Ads Search Certification

Google Ads Display Certification