Hubspot Academy

Digital marketing fundamentals, channels, strategies

Content creation framework, SEO strategies

Website performance optimization, blog content creation & optimization

Social media strategies & paid advertising

High-performing email layout & creation

Digital advertising strategies, organic & ads content

Journey-based advertising, organic and paid social & search ads

Paid media campaign strategy & planning, targeted advertising

Ad copywriting, creatives, conversion path optimization

Programmatic advertising, ad performance monitoring & reporting

SEO basics, search ranking, strategies

Keyword research, content optimization for SEO, on-page SEO, technical SEO

Link building, rich results optimization

SEO goal setting, reporting

Google page experience & core web vitals

Technical SEO, audit, page optimizations

Website migration, planning & SEO

SEO performance analytics, trends, competitive analysis

Fundamentals of inbound marketing, funnels, flywheel model

Company purpose, short & long term goals

Buyer persona, buyer's journey

Inbound marketing fundamentals, martech tools stack

Buyer persona, buyer's journey, content cretion with intent

Content distribution strategy, behavioral marketing & customer segmentation

Marketing attribution & experimentation

Marketing automation and AI in inbound marketing

Analytics in marketing - trends, contacts, content, campaign

Conversational marketing - live chat, bots, sms

Conversion rate optimization - homepage, landing page, pop-ups, mobile experience, page speed

Reviews & testimonials, customer research insights

Website user experience - elements, accessibility, information architecture

Email marketing strategies, contact management, segmentation, permissions, deliverability

Content personalization & automation

Email design, copy & CTA creation, time optimization

Email metrics, analysis, A/B testing

Email creation in Hubspot free account

Social media strategies, social listening & monitoring

Content strategy for social media, extending reach with influencers & UGC

Measuring social ROI, social media audit, evaluating metrics

governance, risks, crisis management plan, employee advocacy programs

Advanced social media strtegies, outsourcing, automation

Cookie alternatives, cookieless advertising

Social media community strategy, social storytelling

Social commerce, video strategies

Storytelling & content creation framework

Long-term content strategy, generating content ideas, blog content

Content repurposing, topic clusters & pillar pages, video marketing, guest blogging

Content promotion, measuring & analysis

Fundamentals & example of contextual marketing

Designing user experience, personalization, examples

Customer segmentation by lifecycles stages, demographics, sources, etc.

Contextual marketing strategy, smart content in Hubspot

Storytelling, long-term content strategy, topic clusters & pillar pages, content promotion, measuring & analysis, growth marketing

Platform, algorithms, channel optimization, youtube SEO