Diverse Individual Workshops

Generative AI Workshop 8.0

Prompt structure - context, task, data, instruction
Content writing for emails, summarizing content, reading image content, Youtube summary
Content idea & creation, audio translation & enhancing
Data analysis, formulas & content generation in Excel
Text to image & video, presentation & website building
CV optimization, Linkedin commenting
Beginner to advanced level Gen-AI learning blueprint

Indian advertising industry evolution, digital vs performance marketing KRAs, skills required
Knowing target audience, P0, P1, P2 audience exercises
Marketing measures calculations - MER, CAC, Incrementality, & cLTV
Building value proposition (USP), ad copy exercise
Creating high converting ads, methods, influencer approach study, ABCD in video ads, example ads, writing ad copy using simplified tool
PM stack - landing pages, web & app measurement, heatmap, clickmap, surveys, copywriting, designing, CRM & automation, reporting & insights
High converting landing pages, above & below the fold frameworks, examples, chatbot landing pages
Competitor intelligence tools, SpyFu for Google
Simple ad account structures for Meta & Google, ad rank & quality score
Exploring acquisition channels, comparing pros & cons, product title optimization for shopping ads
Omnichannel marketing, SMS, email & WhatsApp, increasing sales with additional customer touch points
Conversion rate optimization, user behaviour study
Data tracking - Databox, Looker, Triplewhale, VidTao
Media & down metrics to track, conversion tool - Proof
Attribution models, data-based & custom models

Digital/web marketing divisions - SEM ( SEA & SEO ) , SMM ( SMA & SMO )
WhatsApp APIs, creating bulk message broadcasts, creating automated chatbot messages
Google My Business profile setup, ban prevention
Shopify page creation, adding products & details
Facebook e-commerce ads setup, Shopify connection
SEO in blogs, Adsense, niche topic & content using LLMs
Keyword Planner to research niche keywords & topics

Role of PM: customer focus, revenue generation, planning, collaboration, innovation
PM types by industry, tools for each stage
Product life cycle, minimum viable product, product market fit
Product case study: Disney+ Hotstar for elderly audience, current state, problem statement, competitors, questions, personas, user journey, possible feature examples, prioritizing with RICE method