Udemy

23 hours of extensive, in-depth digital marketing field overview

Market research, target audience, surveys

Website creation using Wordpress, domain, email, SSL setup

Email marketing, gmail, mailchimp, copy, analytics

Copywriting, AIDA, CTA creation

SEO metrics, website optimization, keyword research, copy optimization, backlinks, local SEO

Marketing on youtube, facebook, twitter, quora, instagram, pinterest, linkedin

Google ads & facebook ads, account setup, bidding, targeting, placement, custom audiences

Google analytics setup, reports, custom analysis, linking with ads

Keywords as a part of semantic core, keyword research

Structure and types of keywords, long tail ketwords

Steps to collect keywords, brainstorming, competitors, Google Trends & Keyword Planner, Ahrefs

Sorting out and clustering keywords

Using online on-page AI tool (on-page.ai), keyword & page insights

Recommendations and making adjustment accordingly

Google SEO categories, generating content with AI

Warning regarding ChatGPT SEO, Google's AI policy

Elementor installation, home page setup

Elementor functions, site creation from scratch

Pro features, customization with templates

Benefits & business value of GMB, features

Registration, profile setup, multiple locations

Adding products/services, media, promotions, and CTAs

Ranking factors, getting reviews, analytics tools